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Salesmanship

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Why we are misunderstood
Robert Venturi and Denise Scott Brown Architect
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[RV] I think a lot of people with good ideas, new ideas, original ideas… still are trying to be original, are… are misunderstood. It’s happening all the time. Denise likes to point out that Freud was not a Freudian.

[DSB] Marx was not a Marxist.

[RV] Marx was not a Marxist and I won’t go on about Jesus Christ!  But, anyhow, I think, that’s just inevitable that you are often misunderstood, if you are being complex and contradictory.

[DSB] I find that I… I am misunderstood when I think I’m talking pretty clearly. And yet, I find that people take a wrong meaning, which deals with something they’ve had in their head. So, they have a presumption of what you are and whatever you say it comes out what they thought you were they thought they heard. So, there’s two sides to that situation and a lot of it comes to what they read into us, which might be based on their fears or on to something they’ve heard, or who knows what. And, I think, sometimes I don’t get things out as clearly as I should, but I am puzzled as to where it is I haven’t been clear, because I thought I was being very clear.

Internationally renowned architects Robert Venturi (1925-2018) and Denise Scott Brown (b.1931) have helped transform contemporary design through their innovative architecture and planning. Winners of numerous prestigious awards, their designs have championed multiculturalism, social activism, symbolism, pop culture, history and evolving technologies.

Listeners: Thomas Hughes

Thomas Hughes is Mellon Professor Emeritus of the History of Science at the University of Pennsylvania and Distinguished Visiting Professor at the Massachusetts Institute of Technology. His most recent books include Human Built World, Rescuing Prometheus and American Genesis. He is a member of the American Philosophical Society, US National Academy of Engineering, Royal Swedish Academy of Engineering Sciences and the American Academy of Arts and Sciences.

Duration: 1 minute, 19 seconds

Date story recorded: 22nd to 23rd September 2006

Date story went live: 27 May 2010