a story lives forever
Sign in
Form submission failed!

Stay signed in

Recover your password?
Form submission failed!

Web of Stories Ltd would like to keep you informed about our products and services.

Please tick here if you would like us to keep you informed about our products and services.

I have read and accepted the Terms & Conditions.

Please note: Your email and any private information provided at registration will not be passed on to other individuals or organisations without your specific approval.

Video URL

You must be registered to use this feature. Sign in or register.


Moshe Dayan does me a favour


The accident that led to romance
Uri Avnery Social activist
Comments (0) Please sign in or register to add comments

באותה עת כבר הקמנו את העולם הזה והייתה לי אמביציה להנהיג בארץ מודעות מהסוג שמופיעות בשבועונים וירחונים בחוץ לארץ. כל המודעות בארץ היו אז כמו שהיו נהוגות בגרמניה לפני מלחמת העולם הראשונה או פולין וורשה: משעממות עם טקסטים. ואני רציתי להנהיג ב -העולם הזה מודעות מסוג חדש. תמונות גדולות וסיסמאות ודברים כאלה. והחלטתי לייצר בעצמי כמה מודעות כאלה, כדי להראות ללקוחות אפשריים. תכננו מודעה והייתי זקוק לדוגמנית. לא היו דוגמניות בימים ההם, ואמרתי למיקו שישאיל לי בחורה בשביל לעשות כמה מודעות לדוגמא. והחלטתי שנעשה את זה בשפת הים פה. והוא הביא את הבחורה, זו הייתה רחל. צילמתי כמה תמונות, הצלם שלי זאת אומרת. והיה לי אז אופנוע, והתנדבתי להביא אותה הביתה, לאותו רחוב בן יהודה 200. וכשלקחתי אותה בחול, אנחנו התהפכנו בחול. לא קרה לנו שום דבר רע, אבל זו הייתה ההיכרות השנייה. השלישית הייתה בתיאטרון, ואיכשהו התווכחנו בן כמה אני. אני תמיד נראיתי עשר שנים יותר צעיר מכפי שהייתי באמת. הייתי אז כבר, אם זה היה 52' נגיד, אז הייתי בן 19-20. לא, מה אני מדבר שטויות? קרוב ל-30. שאלתי ‏אותה: "בואי נתערב, בן כמה אני?” אז היא אמרה ״19, או 20”. ואז הרווחתי חמש נשיקות או משהו כזה‏.‏


Around this time we had already established HaOlam HaZeh. My ambition was to start producing advertisements in Israel of the type that appeared in magazines and journals abroad. All of the advertisements in Israel then were like they had been in Germany before World War I or Warsaw, Poland: boring, just with texts. And I wanted to introduce to HaOlam HaZeh new types of ads – large pictures and slogans and things like that. I decided to create a few such ads myself to show to prospective buyers. We planned an advertisement and I needed a model. There were no models in those days, and I asked Miko to lend me a girl to do some sample ads. I decided we would do it on the beach here. And he brought the girl, and it was Rachel. I took some pictures – my photographer, that is. And I had a motorcycle, and I volunteered to take her home to that same street, 200 Ben Yehuda, and when I drove over the sand, we flipped over in the sand. Nothing bad happened, but this was the second introduction. The third was in the theatre, and somehow we argued about how old I was. I always looked ten years younger than I really was. I was already, if it was 1952, let's say, so I was 19-20. No, I'm talking nonsense. Close to 30. I asked her: 'Come on, let's bet on how old I am'. She said '19 or 20'. Then I won five kisses.

Uri Avnery (1923-2018) was an Israeli writer, journalist and founder of the Gush Shalom peace movement. As a teenager, he joined the Zionist paramilitary group, Irgun. Later, Avnery was elected to the Knesset from 1965 to 1974 and from 1979 to 1981. He was also the editor-in-chief of the weekly news magazine, 'HaOlam HaZeh' from 1950 until it closed in 1993. He famously crossed the lines during the Siege of Beirut to meet Yasser Arafat on 3 July 1982, the first time the Palestinian leader ever met with an Israeli. Avnery was the author of several books about the Israeli-Palestinian conflict, including '1948: A Soldier's Tale, the Bloody Road to Jerusalem' (2008); 'Israel's Vicious Circle' (2008); and 'My Friend, the Enemy' (1986).

Listeners: Anat Saragusti

Anat Saragusti is a film-maker, book editor and a freelance journalist and writer. She was a senior staff member at the weekly news magazine Ha'olam Hazeh, where she was prominent in covering major events in Israel. Uri Avnery was the publisher and chief editor of the Magazine, and Saragusti worked closely with him for over a decade. With the closing of Ha'olam Hazeh in 1993, Anat Saragusti joined the group that established TV Channel 2 News Company and was appointed as its reporter in Gaza. She later became the chief editor of the evening news bulletin. Concurrently, she studied law and gained a Master's degree from Tel Aviv University.

Tags: HaOlem HaZem, Michael Almaz, Rachel Avnery

Duration: 3 minutes, 29 seconds

Date story recorded: October 2015

Date story went live: 26 June 2017